WOMADelaide were one of the first festivals in the world to see the benefit of creating a mobile app for their festival. With such an eclectic lineup, spread out over multiple days and multiple stages the app provides a quick and easy way to navigate the festival.
Attendees can browse bios from artists they have never heard of and enjoy a few tracks streamed via Spotify to discover new artists that they can fall in love with.
At WOMADelaide there’s so many bands from around the world, that you may never heard of before. Being able to listen to artists before hand, really helps when it comes to planning your weekend!
AppMajik were able to integrate our CMS with the WOMADelaide website to ensure there was a single source of truth for all the artist profiles and program times.
The uptake for the mobile app has been amazing with over 70% of attendees now downloading the app. This means WOMADelaide can reduce the number of paper based programs, which is a win for WOMADelaide and a win for the planet.